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Stasia
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Ideas. Impact. Design.
Developed the cloud service "Logic.Monitoring," enabling real-time equipment status tracking, downtime control, flexible reporting, and failure alerts.
Solution:
My work ensured that the service met user needs and became a tool for reducing equipment downtime and improving monitoring efficiency. Clients highlighted the service’s ease of use, confirming the success of the design solutions.
Results:
- Improved decision-making efficiency through timely data access.
- Reduced equipment downtime due to rapid failure response.
- Positive client feedback on service usability.
- Conducted user research across various industries (manufacturing, energy, transportation, logistics).
- Designed the UX/UI for intuitive data access and analytics.
- Created an adaptive interface accessible across various devices, including mobile apps for iOS and Android.
My Contribution:
Industrial enterprises faced difficulties in real-time monitoring and analysis of equipment performance, especially at remote sites.
problem:
- Created the company’s corporate identity from scratch, including the logo, color palette, typography, and visual guidelines reflecting company values.
- Developed a modular design system, including a UI component library (buttons, forms, dashboards), interaction patterns, and developer specifications.
- Established collaboration processes between designers and developers, ensuring system consistency and scalability for future products.
- Contributed to accelerating MVP development by introducing prototyping and interface testing standards.
Solution & My Contribution:
My work helped the company create a professional and recognizable brand identity, strengthening its market position and attracting initial customers. The developed design system ensured consistency and flexibility in interface creation while cutting development time by 40%, expediting the launch of key products and testing hypotheses. The successful implementation of the visual style became the foundation for scalable and efficient company growth.
Results:
- The unified corporate identity provided a professional and recognizable image, highly valued by clients.
- The design system reduced the time needed for developing new interfaces by 40%, allowing faster updates and hypothesis testing.
- Successfully implemented the visual style and design system, helping the company establish itself in the market and attract its first clients.
- Lack of visual identity. At the company’s inception, there was no branding or design system for products. Everything had to be built from scratch to establish a recognizable corporate identity and provide a foundation for future product development.
- The need for a fast launch. Given limited resources, it was necessary to develop a visual style and design processes without slowing down the release of key products.
Problem:
Developed user-friendly and intuitive interfaces for HMI panels, ensuring efficient equipment management and quick access to critical information.
Solution:
My work improved operator interaction with industrial equipment by creating intuitive interfaces that provided quick navigation and clear data visualization. This reduced management errors, increased operational speed, and received positive user feedback, confirming the effectiveness of the solutions.
Results:
- Reduced operator errors in equipment management.
- Increased operation speed due to optimized user flows.
- Positive feedback from operators on the new interface.
- Gathered requirements and conducted in-depth interviews with end-users to understand their needs.
- Created interface prototypes and conducted usability testing.
- Implemented solutions ensuring quick navigation, clear data visualization, and alert notifications.
Solution & My Contribution:
Complex and unintuitive industrial controller interfaces made operator work difficult and increased the risk of errors.
Problem:
- Designed web configurator interfaces, focusing on simplicity and intuitive user experience.
- Ensured interface consistency with the company's branding for a cohesive product experience.
- Collaborated with engineers and industrial designers to integrate visual and functional aspects into the final product.
- Interfaces & Web Configurator:
Solution & My Contribution:
- Developed concepts for IoT devices (gateways and I/O modules), aligning them with engineering specifications and industrial designer input.
- Proposed solutions ensuring visual consistency with the company's branding.
- Participated in discussions on design elements such as port placement, indicators, and buttons to enhance ergonomics and ease of installation.
- Industrial Device Design:
My work contributed to the development of modern and ergonomic IoT devices, visually and functionally aligned with the company’s branding. This enhanced their market appeal, streamlined deployment, and ensured an intuitive user experience. The interface concepts laid the foundation for an efficient web-based configuration and management tool.
Results:
- The newly designed devices featured a modern, ergonomic design aligned with the company’s branding, enhancing market appeal.
- User-friendly setup and installation reduced deployment time at client sites.
- Interface concepts became the foundation for developing the web configurator, improving operator interaction with the devices.
- While developing new IoT devices, there was a need to create a design that combined functionality, brand consistency, and ergonomics.
- The devices had to be user-friendly, adaptable to harsh industrial environments, and seamlessly integrated with cloud services.
Problem:
- Worked closely with developers, engineers, managers, and sales teams to showcase key products effectively.
- Team Collaboration:
- Developed product presentation materials, including interactive presentations, video content, and printed catalogs.
- Translated complex technical data into an accessible and visually engaging format for diverse audiences: clients, partners, and investors.
- Presentation Materials:
Solution & My Contribution:
- Designed an exhibition booth concept that combined modern aesthetics with functional demonstration areas for IoT devices and cloud solutions.
- Ensured all visual materials aligned with the company's branding, including color schemes, typography, and graphics.
- Booth Concept & Branding:
Results:
- The company's booth attracted significant attention, increasing visitor numbers and product interest.
- Presentation materials received positive feedback for their professionalism and informativeness.
- Exhibition participation helped establish valuable client and partner connections, leading to increased inquiries and new contracts.
- Participation in major industry exhibitions required the creation of a visually appealing booth, presentation materials, and a unified approach to product demonstrations.
- The main challenge was standing out among competitors and effectively communicating the value of the company’s products to potential clients.
Problem:
- Conducted design reviews of transferred components and layouts to ensure compliance with new standards and maintain design quality.
My Contribution:
- Conducted an audit of existing Sketch files, systematized components, and identified outdated elements for optimization.
- Began transferring the design system, setting up auto-layouts and styles to simplify work in the new environment.
- Organized the basic library structure in Figma, ensuring accessibility for the team.
- Created documentation to facilitate the transition and integration of new workflows.
- Actively participated in migrating the design system and layouts to Figma:
The migration of AdGuard’s design system from Sketch to Figma was a significant step in modernizing the team’s workflows. Through component audits, optimization, and the creation of a structured library in the new environment, a strong foundation was established for more efficient team collaboration and product development. This process streamlined the transition while maintaining design quality and integrity, equipping the team with the necessary tools for successful work in Figma.
Results:
- Successfully established the foundation for working in Figma, including library organization and component adaptation.
- Facilitated faster migration by structuring and optimizing the process.
- Provided the team with essential tools for further work in Figma.
- The company initiated a transition from Sketch to Figma to enhance team collaboration and adapt workflows to modern tools.
- The migration required transferring the entire design system, components, and layouts to the new environment while maintaining consistency and functionality.
Problem:
- Conducted user research to identify steps that caused confusion.
Solution & My Contribution:
- Redesigning multiple screens for selecting DNS servers, focusing on simplicity and minimalism.
- Adapting the feature for both light and dark themes.
- Developed a new UX concept for DNS settings, including:
- Closely collaborated with developers and product owners to ensure accurate implementation of design solutions.
- Designed the UI, incorporating dynamic elements and states.
Optimizing the DNS settings interface in the AdGuard mobile app made a complex feature accessible even to non-technical users. The result was an improved user experience, positive feedback, and a more intuitive setup process. This enhancement played a key role in increasing user loyalty and broadening the product’s appeal to a wider audience.
Results:
- Positive user feedback on the simplicity and ease of DNS setup (based on surveys and ratings).
- Users faced difficulties configuring DNS settings due to a complex and unintuitive interface, especially non-technical users.
- The interaction with this feature needed simplification to enhance accessibility.
Problem:
- Conducted an analysis of user behavior on the website, reviewing heatmaps, analytics data, and conversion rates to identify key areas for improvement.
Solution & My Contribution:
- Security and privacy.
- VPN speed and access to restricted content.
- Visualization of user reviews and competitive advantages.
- Developed multiple redesign concepts for the main page with different focus points:
- Participated in test launches and intermediate data analysis to make necessary adjustments.
- Worked closely with various team members to align the design with core brand messaging and technical capabilities.
- Designed UI layouts for A/B testing, emphasizing user experience and visual appeal.
By redesigning the main page and implementing A/B testing, a new approach to increasing website conversion rates was developed. User behavior analysis and testing of different concepts provided a foundation for sustainable improvements in AdGuard VPN sales. This not only enhanced user interaction with the product but also strengthened the effectiveness of marketing strategies.
Estimated Results:
- Laid the foundation for long-term conversion rate growth through well-developed design concepts.
- Helped establish A/B testing as a tool for making data-driven design decisions and improving website performance.
- The conversion rate on the main website page did not meet target benchmarks, impacting AdGuard VPN sales.
- The existing design did not effectively highlight the product’s key advantages, making it harder to attract users.
Problem:
